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The In-depth competitor trade route analysisnew strategy of the engine company In recent years, with the continuous improvement of environmental awareness and the rapid development of science and technology, the automobile industry is also constantly upgrading and changing. As the "heart" of the car, the technical level of the engine is also constantly improved. In the face of a fiercely competitive market environment, the engine company has formulated a series of new strategies to better adapt to the needs of the market. I. Strengthening technology research and development and continuously improving the development of engine efficiency technology is the key to the development of engine companies. The engine company will continue to increase investment in technological research and development, introduce advanced scientific research equipment and high-end talents, strengthen cooperation and exchange, and constantly launch new technologies to further improve the efficiency of the engine. For example, recently, the company has invested a lot of money in hydrogen fuel electricity.The research of the pool engine, which uses hydrogen and oxygen as fuel, can greatly reduce the pollution emissions of vehicles and improve energy efficiency. It is a very promising technology. II. Pay attention to environmental protection. The development of low-pollution engine environmental protection has become a major problem in modern society, and engine companies have gradually taken environmental protection as their important task. The company will continue to develop and promote low-pollution engines to meet environmental protection requirements. Advanced catalytic technology, particle filter and other measures are adopted in the design to ensure the lowest exhaust emissions. In addition, the company will adapt to national policies, develop the new energy vehicle market, increase investment in the field of electric and hybrid vehicles, and explore new technical routes. The company will also continue to optimize the production process, realize the sustainability of the production process, commit to its own sustainable development, and truly become the leader of environmentally friendly engines.III. Explore new market fields and open up new business sectors. In the increasingly fierce market competition, the company requires itself to constantly find new market fields, open up new business sectors, and further expand the influence of the enterprise. At present, the company has developed good gas vehicle engines and diesel engines, and has gradually begun to enter the markets of rail transit, aerodynamics and ship engines, etc. These markets also put forward many requirements for the performance of engines. IV. It is extremely important to strengthen brand building and improve user reputation satisfaction. Brand establishment, and the quality of brand reputation directly affects the future development of the enterprise. Engine companies should focus on strengthening the brand building of enterprises and establishing a good reputation in the industry. The company has comprehensively improved the user experience, from pre-sale to after-sales, from product design to after-sales service and other links, comprehensively improving the satisfaction of users' reputation and constantly expanding its market share.V. Strengthen management and improve production efficiency. Efficient production management can greatly improve the production efficiency of enterprises and create high-level quality and services. The engine company will strictly control the quality and implement refined production to improve product quality and brand awareness. At the same time, the company will further optimize the production process, reduce production costs, and provide more competitive products. In summary, engine companies in the new era must be based on technological innovation, environmental protection, market development, brand building and efficient management in order to better adapt to the development needs of the market. Move forward firmly in the face of challenges, believe that the engine company will face the shortcomings objectively and take a high-level scientific and technological route.
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